Official launch of Sydney Global, a landmark initiative to reshape and strengthen Sydney’s global brand.
Reflections from Carolien Gehrels, former Deputy Mayor of Amsterdam, on Amsterdam’s journey to reimagine its global brand.
Insights from Laura Citron, CEO of London & Partners, on how London has built a globally competitive city brand to attract investment, talent and visitors.
A more cohesive, confident and compelling city narrative unlocks up to $3.3 billion in additional economic value for Sydney.
