\ iAmsterdam and the DNA of cities with Carolien Gehrels – Committee For Sydney

Events

iAmsterdam and the DNA of cities with Carolien Gehrels

July 18, 2019

18 July, 2019
Kindly Hosted by by UTS and with support from Arcadis

The Committee for Sydney has been active in calling for a clear and compelling narrative that captures the complexity of our city. A compelling and authentic narrative can be enormously effective in attracting visitors, investment and talented people to Sydney. To help Sydney understand what such a narrative might look like, we were delighted to host Carolien Gehrels, European Cities Director for Arcadis, for a keynote address on the DNA of cities.

Carolien Gehrels is the former Deputy Mayor of Amsterdam. During her tenure in the Amsterdam government, she played a leadership role in developing the iAmsterdam campaign – probably the world’s most effective modern city narrative and campaign.

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