Sydney’s brand has been tackled for the past 25 years, but to date it hasn’t stuck. In part, this is because of a rush to develop a logo and a tagline – a cohesive idea, but one that can be divisive. Our assessment: tell the story, don’t design the logo.<\/p>\n
Sydney Global has engaged deeply with the leaders who delivered these brand projects over the years, and learnt from them – what worked, what didn’t, and how to deliver a refreshed story that sticks.<\/p>\n
More recently, Destination NSW’s Visitor Economy Strategy 2035 recognises the importance of experience-led tourism and has developed the ‘Feel New Sydney’ campaign – urging visitors to go beyond the icons to experience more of Sydney. This is a fantastic step forward towards the development of a universal narrative, focused on the tourism market.<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-156","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sydney.org.au\/c\/sydneyglobal\/wp-json\/wp\/v2\/pages\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.org.au\/c\/sydneyglobal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sydney.org.au\/c\/sydneyglobal\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.org.au\/c\/sydneyglobal\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/sydney.org.au\/c\/sydneyglobal\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":38,"href":"https:\/\/sydney.org.au\/c\/sydneyglobal\/wp-json\/wp\/v2\/pages\/156\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/sydney.org.au\/c\/sydneyglobal\/wp-json\/wp\/v2\/pages\/156\/revisions\/311"}],"wp:attachment":[{"href":"https:\/\/sydney.org.au\/c\/sydneyglobal\/wp-json\/wp\/v2\/media?parent=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}